Weather-related disasters and emergencies are on the rise and only 12% of Americans are prepared to care for themselves and their families when catastrophe strikes.
Working with the American Red Cross and Boise we launched Pledge to Prepare, a campaign to spread the word about how easy it is to make a pledge, a promise and an emergency preparation kit.
Our strategy aligned campaign timing with National Preparedness Month and launched with this 90-second mockumentary via social media.
We led consistent branding across internal and external messaging channels, print ads and packaging from partner agencies. All traffic was directed to the American Red Cross Pledge to Prepare landing page. By the end of the month, the video received 46k+ views on YouTube and Facebook and 375+ shares and retweets. The client was pleased with the results and requested we work on followup promotions.
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ROLE
Creative Direction
Set Design
Concept Ideation
Brainstorm Facilitation
Presentation