The 2017 ADWKDC event was due for a brand reset. My goal, as brand chair, was to visualize the complexity of the industry and express it in a striking yet simplified design.
The previous brand and audience motivations were assessed and translated into themes intended to capture the essence of the event and AAF DC members. We partnered with a professional illustrator to bring the new vision to life. “Innovate” was selected, sketched and simplified to “INOV8”. The bright gradients and abstract shapes feel energetic and allude to the ever-evolving nature of technology and advertising.
To promote the event prior to ticket sales, separate elements of the treatment were teased on social media and email. The final design was used across all communication channels, while supplementary assets were created for social media, email, presentations, posters and stage graphics. ADWKDC 2017 was a sellout success.
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ROLES
Creative Direction
Creative Strategy
Presentations