How do you help Sub-Saharan Africa realize its full economic potential?
Produce an Afrofuturist video series that streams real stories from real African experts.
Africa Perspectives features policymakers, academics, and analysts engaging in dynamic conversations about the region's economic wins and challenges. To convey the vibrant and diverse nature of these candid discussions — and the region — we've designed an original brand and accompanying assets inspired by African art, geography, and culture for use in both studio graphics and online promotional materials.
Warm earth tones were chosen to match the tone of the show and contrast with the cool "IMF Blue" brand color. Each episode opens with a 3D animation that transforms authentic economic data from the region into a digitally printed landscape inspired by the same Afrofuturistic environments and embellishments created for fictional cities such as Wakanda and Zamunda. The striated imagery not only reflects Africa's topography, but also expresses its diverse and layered history and the realization of a high-tech future.
Promoted and streamed in both English and French, the Africa Perspectives series provides a platform for new ideas supporting economic activity. In the first season, videos were streamed tens of thousands of times, and total views increased by 51.2%. The series and promotional campaign received further recognition by winning a Gold Muse Award.
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ROLES
Creative Direction
Campaign & Creative Strategy
Social Media Strategy
Promo Copywriting