As part of an ongoing corporate reputation campaign, the client asked for an ad acknowledging the 30-year anniversary of their volunteer program. I saw an opportunity to deliver something bigger and designed a declaration of appreciation which boosted program awareness and interest for internal and external audiences. The client was so inspired that they developed a road show to celebrate the milestone with every office. 30 employees were honored as Volunteers of the Year with $30,000 donated to charities selected by each honoree.
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ROLE
Strategy
Copywriting
Graphic Design