Paralyzed Veterans of America (PVA) is dedicated to helping wounded veterans and their families rebuild their lives—from assisting with veterans benefits, providing job training and organizing adaptive sports programs, to funding medical research, offering caregiver support and much more.
We saw an opportunity to raise awareness and and open the door to new corporate partnerships with inspiring storytelling and engaging content that transformed wounded warriors into role models.
We focused the narrative around three veterans for the launch of the #unstoppable campaign and partnered with the Washington Redskins to boost exposure with digital and in-game messaging. Audiences were invited to share how they’ve overcome adversity via social media. By elevating personal stories and highlighting the striking accomplishments of each athlete, we helped raise funds while changing the perceptions and the dialogue about what’s possible.
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ROLE
Digital Creative Direction