The Japanese adult product company was looking to grow their US business. Our research showed that 83% of Americans are uncomfortable talking about the topic of self-love, even though most agree that it provides positive benefits.
To elevate the conversation around sexual health and wellness, we launched Do It In May, a lighthearted month-long celebration of human sexuality that encouraged our audience to participate and chat about it with friends and partners.
In a nod to the many humorous euphemisms for the act itself, lighthearted illustrations and memorable messaging became our centerpiece in a campaign that included digital activation, media outreach and influencer engagement with Dr. Donaghue, to boost credibility.
We saw a +400% increase in TENGA’s sales, 16 prominent media placements, more than 6,000 social shares reaching more than 11M, a paid/earned media reach of 32M, and a +51% increase in organic website traffic.
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ROLES
Creative Direction
Art Direction
Concept Ideation
Creative Strategy