How do you make water filtration unforgettable?
You prove it where it matters.
ZeroWater had a bold claim: superior filtration compared to competitors like Brita. But their go-to demo—using wine filtration to showcase purity—had lost its impact. The challenge? Reimagine the demonstration in a way that didn’t just educate consumers but made them care about the brand.
Our approach: a fresh, relatable narrative that sparked curiosity and trust.
We developed three in-house demos and put them to the test with AdLab research, measuring customer response, brand perception, and purchase intent. The winning concept became the foundation for a content strategy that didn’t just compare—but convinced.
The results? Crystal clear.
• ZeroWater surpassed PUR to become the #2 filtration brand.
• Expanded retail presence at Walmart, Target, Home Depot & more.
• Higher purchase intent across key consumer segments.
From gimmick to game-changer—this is how you make filtration stand out.
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ROLES:
Creative Direction
Creative Strategy
Copywriting
Art Direction
Presentation