How do you transform a milestone into a movement?
You celebrate commitment and inspire generosity.
Tasked with creating a simple anniversary ad for a corporate volunteer program's 30th year, we saw an opportunity to amplify its impact. We crafted a powerful declaration of appreciation designed to ignite internal and external audiences, turning a moment of recognition into a catalyst for deeper engagement.
This declaration resonated so profoundly that the client launched a nationwide roadshow, bringing the celebration to every office. By honoring 30 dedicated employees as "Volunteers of the Year," each with $30,000 donated to their chosen charities, we transformed a commemorative moment into a tangible act of giving.
The impact was profound.
• Nationwide roadshow launched.
• 30 employees honored as "Volunteers of the Year."
• $900,000 donated to charities.
• Significant increase in volunteer program awareness and interest.
The campaign celebrated a legacy of service and inspired a wave of philanthropic action. By elevating individual stories of commitment, we proved that recognition can fuel a powerful ripple effect of generosity.
By turning appreciation into action, we didn’t just mark a milestone—we multiplied its impact.
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ROLES:
Strategy
Copywriting
Graphic Design