https://www.jimprovising.com/images daily 0.75 2023-06-09 https://static1.squarespace.com/static/5311ff00e4b0c281596f8746/t/6483a3e63ae04e5c39ed72cf/1528330519491/ Images https://static1.squarespace.com/static/5311ff00e4b0c281596f8746/5b1839fb0e2e727998174cdb/5b183a0288251b659de67208/1528330519491/ Images https://www.jimprovising.com/work daily 1.0 2026-01-19 https://images.squarespace-cdn.com/content/v1/5311ff00e4b0c281596f8746/1543265257782-JBAQQ9BRG0R753MEQR9L/Tenga-SocialCreative-MstrbtnMay-Cover.jpg Work - Do it in May Tenga is a Japanese adult product company focused on the betterment of sexual health and wellness. https://images.squarespace-cdn.com/content/v1/5311ff00e4b0c281596f8746/1543515623791-GRXTQFLFRKPJUQ41371L/INOV8-motion-loop.gif Work https://images.squarespace-cdn.com/content/v1/5311ff00e4b0c281596f8746/1548982432030-P6MOR5A17ATDXSV8Z05X/image-asset.jpeg Work - PVA Unstoppable :30 Paralyzed Veterans of America (PVA) has been changing the lives of severely injured veterans for more than 68 years. PVA provides a lifetime of support through medical care, veterans benefits and job training for thousands of veterans in all 50 states. This spot features three athletes, paralyzed veterans who have overcome adversity and exude confidence, competitiveness, drive and resilience. The spot captures the unstoppable spirit of PVA members, and inspires everyone - injured or not - to never back down, never give up and overcome the obstacles in their own lives. AWARDS: Gold ADDY - Branded Content & Entertainment For Online Film, Video & Sound https://images.squarespace-cdn.com/content/v1/5311ff00e4b0c281596f8746/1686773123571-GASUJKFEF44AJ1BXF4M8/ZW-OLDvNEW-College-look-scrngrb.png Work - Old vs. New Most people believe that all water filters are the same but in reality, they're not. ZeroWater’s advertising strategy to date has focused entirely on the use of a wine filtering demonstration to visualize the product’s superiority. Our challenge was to conceptualize a new demonstration that clearly communicates the product’s superiority, but does so in a way that also builds brand affinity. Our strategy was to keep the narrative relatable and interesting so we produced three rough-cut demonstration videos and used AdLab testing to assess customer reactions on message communication and brand perception. Over the years we built a strong client relationship, producing several videos that performed directionally best for nearly all metrics and motivating the highest purchase consideration. In addition we devised creative strategies and tactics to enhance all aspects of their business, from digital to retail. . . . Creative Direction Art Direction Copywriting https://images.squarespace-cdn.com/content/v1/5311ff00e4b0c281596f8746/1544638604748-EPOGD2K7DMRLN4US3QNA/PSB-BRAND-Logo-Tag.png Work https://images.squarespace-cdn.com/content/v1/5311ff00e4b0c281596f8746/1695789147800-HTYBVESIR7GZ2JUF4Z09/AfricaPerspectives-3D-Anmtn.gif Work https://images.squarespace-cdn.com/content/v1/5311ff00e4b0c281596f8746/1695831534526-8ZR59QFG8OOEXJQ5C7C8/IMFexchange-host.gif Work https://images.squarespace-cdn.com/content/v1/5311ff00e4b0c281596f8746/1704937344993-64FJ11FEHH7UQY7L3KAT/image-asset.gif Work - Susan G. Komen for the Cure In early 2012, Susan G. Komen for the Cure was caught in a political crossfire related to Planned Parenthood funding. As a result, donations and registrations for its fundraising races were plummeting. We created a national, multichannel campaign that showcased personal stories of breast cancer survivors across television, print and online platforms. After 18 million online ad impressions, 83 million national broadcast and cable television impressions, placements on the Today Show and CBS This Morning, print advertising placements in more than 25 magazines and a total of 1.1 million views, the number of donations started to increase. As a bonus the campaign was also featured on the cover of Advertising Age magazine. https://images.squarespace-cdn.com/content/v1/5311ff00e4b0c281596f8746/1741201743310-JB3WSGZHVRMZ9FJMXBS9/IMF+INSTITUTE-point.gif Work https://images.squarespace-cdn.com/content/v1/5311ff00e4b0c281596f8746/1741207480859-70GSZ7BXWJE5BA9SHN1Z/American+Red+Cross+%2B+Boise_+Pledge-high.gif Work https://images.squarespace-cdn.com/content/v1/5311ff00e4b0c281596f8746/1741402585422-KZTSQG8LCO4BJDKPGXCA/image-asset.png Work - Mini Bernie: House Guest The Meme That Moved In Like many of us, my wife was deeply moved—sometimes to the point of tears—by the good-spirited creativity behind the Bernie Sanders 2021 inauguration memes. While she was away at work, I brought the meme home as a surprise. I created a few paper Bernies and carefully placed them throughout our home. She’s discovered some, but not all. Maybe this video will help her find the rest. ROLES: Concept Development Cinematography Editing Cameo Appearance https://images.squarespace-cdn.com/content/v1/5311ff00e4b0c281596f8746/1543511472459-MU7U3L0LNSDJVF15BRMV/DOM-Volunteer_Anniversary_Poster_2.jpg Work https://images.squarespace-cdn.com/content/v1/5311ff00e4b0c281596f8746/1768712964007-7PAO5AB3Q44CKJL8DK4E/LMG_Logo_Test_MchGrp_Blk.jpg Work https://www.jimprovising.com/about daily 0.75 2024-01-11 https://images.squarespace-cdn.com/content/v1/5311ff00e4b0c281596f8746/1544569097150-UV0PJTNMUXIL6TJJNAQF/ShootCrew_Dominion_WV_selfie_set_me.jpg About - Complexity is easy. Simplifying isn’t. https://images.squarespace-cdn.com/content/v1/5311ff00e4b0c281596f8746/26f9e6d0-bc18-4339-8c61-ced07b3b8c10/342E1005-E6E1-48C5-888F-E997629088A2.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jimprovising.com/about-2 daily 0.75 2018-11-29 https://www.jimprovising.com/new-page daily 0.75 2019-02-01 https://images.squarespace-cdn.com/content/v1/5311ff00e4b0c281596f8746/1548980752436-CPHOBW9N2VYJNU93OFG3/PVA-UNSTOPPABLE-MICROSITE.jpg New Page https://www.jimprovising.com/prints daily 0.75 2018-06-26 https://static1.squarespace.com/static/5311ff00e4b0c281596f8746/t/5c005a7121c67cf71f40f61e/1360787074006/ Prints - Carolina Typeface